COUCH'TARD

This project consists of creating the Couch'Tard site, which is a website offering accommodation for students at private homes at a lower cost.

In this project, my team and I realized an innovative concept. Personally in Couch'Tard, I realized the marketing part of the project, ranging from carrying out analyzes of surveys and data on social networks, encrypted, segmented, targeted, up to the realization of personas, and a SWOT. I also developed a communication plan.

I took care of recruiting and animating a Facebook and Twitter page dedicated to our project (social media), and to write the client files. For the duration of this project I realized a constant graphical watch, I reflected on the name and the visual identity that could have the site, before realizing the model on Illustrator. For this project, I worked as a team and we spoke in front of an audience to promote our site in May 2015.

Illustrator // Indesign // Google Analytics // Facebook // Twitter